How Blok works

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We don’t know what we don’t know, and that’s the beauty of it. We learn something new every day.

Below, you’ll find the most frequently asked questions, organised by topic, to help guide you through anything you’re curious about.

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Create an Experiment

• What’s an experiment?

• What do I write in the URL blank?

• What do I write in the ‘test objective’ blank?

• What do I write in the ‘user goal’ blank?

Agent

• How many agents should I select/ run the experiment with?

• What if I’d like to make edits to the agents?

• How do I run the same experiment with different agents?